Entrepreneurship

What is entrepreneurship and is it right for you?

Entrepreneurs and their world

Idea generation and creating the concept statement

Entrepreneurial strategies : defy competition and enter the market

Creating new products and services

Building a strategy : understand the industry and competition

The market and customer groups

Developing internal processes

operations, pricing, and finance

Management and human capital

Growth and entrepreneurial family firms

Appendix : putting a plan together and avoiding pitfalls.