What is entrepreneurship and is it right for you?
Entrepreneurs and their world
Idea generation and creating the concept statement
Entrepreneurial strategies : defy competition and enter the market
Creating new products and services
Building a strategy : understand the industry and competition
The market and customer groups
Developing internal processes
operations, pricing, and finance
Management and human capital
Growth and entrepreneurial family firms
Appendix : putting a plan together and avoiding pitfalls.