Evolution of the single market / Spyros G. Makridakis, Michelle Bainbridge
Competition and competitors : how the European community compares with the United States and Japan / Spyros G. Makridakis
Politics and economics : prospects for Gorbachev's Common European Market / Jonathan Story
Pan-European marketing : combining product strength and geographical coverage / Robert Gogel, Jean-Claude Larréché
New manufacturing strategies : taking advantage of uniform standards and alternative technologies / Arnoud De Meyer.
Aligning strategic demands and corporate capabilities / Yves Doz
Seizing opportunities : the changing role of strategy in European companies / Dominique Héau
Managing across cultures and national borders / André Laurent
Identifying management talent for a Pan-European environment / Manfred Kets de Vries, Christine Mead
Understanding the European consumer myths and realities / Pierre Valette-Florence
Appreciating the diversity of the single market community / Michelle Bainbridge, Spyros G. Makridakis.
Forging a financial and monetary union / Charles Wyplosz
Integrating and legislating rapid changes in the financial services industry / Gabriel Hawawini, Eric J. Rajendra
The impact of the single market on European business : a case study / Bernard Majani, Danielle Majani
Future challenges for single market Europe : feedback from business and government leaders / Spyros G. Makridakis.
