1. The opportunity : blogs, social media, and market intelligence
2. The forms of social media
3. The art of tracking trends
4. How credible is social media?
5. Ethics of strategic listening
6. The blog-monitoring industry
7. Sentiment detection : how accurate?
8. Alternative blog-monitoring solutions
9. Market intelligence via Google
10. Market intelligence via Technorati
11. Market intelligence via forums, multimedia, social bookmarking, and social networking sites
12. Alerts and RSS : letting technology do the work
14. Identifying trends and evaluating the credibility of social media
15. Evaluating blog and social media credibility
16. The big picture and future trends.
