Social media marketing: a strategic approach

Chapter 1. The role of social media marketing

Chapter 2. Goals and strategies

Chapter 3. Identifying Target Audiences

Chapter 4. Rules of engagement for SMM

Chapter 5. Social media platforms and social networking series

Chapter 6. Microblogging

Chapter 7. Content creation and sharing: Blogging, streaming video, podcasts, and webinars

Chapter 8. Video marketing

Chapter 9. Marketing on photo sharing sites

Chapter 10. Discussion, news, social bookmarking, and Q&A sites

Chapter 11. Content marketing: Publishing articles, white papers, and e-books

Chapter 12. Mobile marketing on social networks

Chapter 13. Social media monitoring

Chapter 14. Tools for managing the social media marketing effort

Chapter 15. Social media marketing plan

Appendix: XYZ Coffee Company social media marketing plan.