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The sports strategist: developing leaders for a high-performance industry
Author
Publisher
Oxford University Press
Publication Date
[2015]
Language
English
Description
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Table of Contents
From the Book
Preface
Acknowledgements
1. The Winning Business
The Winning Fallacy
Perennial Winners
Perennial Losers
Periodic Winners
Winning Has Become a Commodity
Winning is not the only Success Factor
An Inflection Point for Sports Business
Financial Reward and Risk
Competitive Intensity
Strategies for Creating a Winning Business
2. Designing an Identity
Competitive Advantages of Identity Design
Building the Identity
The Audience
Sounders Put Fans at Center of Their Identity
The Individual
The Collective
Angels Sing a New Tune
Playing for Identity
Implementing and Maintaining an Identity
Developing Institutional Rhetoric
Fostering Cross-Department Collaboration
Picture Is Worth a Thousand Words
Maintaning Consistency
Steel City Character
Conclusion
3. Constructing Enduring Narratives
Locking in Memories
Star Light, Star Bright
Assessing the Audience
Identifying Storylines
Narrative Types
When Does a Tie Mean a Win?
Building the Narrative
Plot
Characterization
Setting
House of Blues
Narrative Risk
Conclusion
4. Mastering New Technologies
The Platform Alignment Test
Audience Compatibility
Platform Behavior
Business Objectives
Do Not Just Do It
The Audience Ecosystem
Car 54, Where Are You?
Immersive Content
Access
Control
Participation
Rewards
The Five-Tool Technology Player
Montetinzing Technologies
Creating New Opportunities
Strengthening Existing Partnerships Through Technology
Conclusion
5. Maximizing Revenue with Analytics
How do Sports Organizations Make Money?
What are Analytics?
Concept #1. Defining Revenue
Concept #2. Determing Willingness-to-Pay
Concept #3. Mining Data
Concept #4. Analyzing Regressions
Concept #5. Monetizing Audiences
How can Sports Strategists Use Analytics to Maximize Revenue Streams?
Game Day Revenue
Going Dutch for Purple Pricing
Sponsorship Revenue
Hartford Values Sponsorships
Conclusion
6. Developing Public Support
State-Sponsored Sports
The End of the Affair
Overpromising and Underdelivering
Battling Budget Deficits
Uncovering Cost Centers
Suporting the Public
Sharing Means Caring
Doing Well by Doing Good
Thunder Power
Reducing a Risky Business
Launching Grassroots Campaigns
Working the Crowd
From Coach to Chief Marketing Officer
Government-Focused Positions
Straight Talk on Lobbying
The UFC Fought the Law…and the UFC Won
Conclusion
7. Crafting a Crisis Blueprint
What Is a Crisis?
The Causes of Todays Crisis of Crises
Uh-Oh, Tweet!
Preventing a Crisis
Tennessee Volunteers Information
Evaluating the Crisis
Bartman Takes an Intentional Walk
Responding to a Crisis
Response Choices
Boys Will Be Boys
Begging for the Death Penalty
Playing the Blame Game
Preparing Crisis Respondents
Conclusion
8. Reinvigorating Sportscapes
An Overview of Sports Venues
Duck Swag
Tension Between In-Venue and Virtual Experiences
Inside the Venue
In-Game Experience
Dragons Fly in Dayton
Technology Integration
Eventizing
Shooting Baskets on Land and Sea
Outside the Venue
The Ritual of Tailgating
Engagement with Surrounding Neighborhoods
Venue Extensions
A Virtual Place Where Everyone Knows Your Name
Resolving In-Venue and Virtual Tension
Conclusion
9. Infusing Ethics into Decision-Making
Consquences of Crossing the Ethical Line
Ethical Challenges in Sports
Competitive Ethics
Business Ethics
Composite Ethics
Ethics-Based Decision-Making
Transparency
Frenemies
Integrity
Getting Slaughtered for a Paycheck
Inclusivity
Conclusion
Epilogue
Notes
Index
Excerpt
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Author Notes
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Contributors
ISBN
9780199343836
9780190206161
9780190206161
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