The New direct marketing: how to implement a profit-driven database marketing strategy

Publisher

Dow Jones-Irwin

Publication Date

c1990

Language

English

Description

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NoveList

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Subjects

Subjects

Database management
Database marketing
Data processing
Direct marketing
Direct marketing -- Data processing
Direct marketing -- Statistical methods
Statistical methods

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Contributors

Batra, Rajeev
David Shepard Associates

ISBN

9781556233173

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