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Integrated marketing communication: creative strategy from idea to implementation
Integrated marketing communication: creative strategy from idea to implementation
Author
Blakeman, Robyn
Publisher
Rowman & Littlefield
Publication Date
2015.
Language
English
Book
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Table of Contents
From the Book - Second Edition.
Preface
Introduction
Integrated marketing communication
Imc marketing plans
Branding and positioning
Creative briefs
The creative process
Copywriting
Campaigns
Public relations
Newspaper advertising
Magazine advertising
Radio advertising
Television advertising
Out-of-home and transit
Direct marketing and sales promotion
Internet marketing and social media
Mobile media marketing
Alternative media advertising
Glossary
Bibliography
Index
About the author.
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Subjects
Subjects
Communication in marketing
More Details
ISBN
9781442221222
9781442221215
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