Precision retailing: driving results with behavioral insights and data analytics

Book Cover
Publisher
Rotman-UTP Publishing, an imprint of University of Toronto Press
Publication Date
[2024]
Language
English
Book
 Show Edition
Available from another library
Where is it?
Place Hold

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Subjects

Subjects
Aspect psychologique
Comportement
Consommateurs
Consommateurs -- Comportement -- Recherche
Consommateurs -- Prise de décision -- Recherche
Consumer behavior
Consumer behavior -- Research
Consumers
Consumers -- Decision making -- Research
Decision making
Economics
Economics -- Psychological aspects
Marketing
Marketing -- Recherche
Marketing -- Research
Prise de décision
Psychological aspects
Recherche
Research
Économie politique
Économie politique -- Aspect psychologique

More Details

Contributors
Cohen, Maxime C. editor
Dubé, Laurette editor
Monla, Bassem editor
Yang, Nathan editor
ISBN
9781487542719

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