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Adland: a global history of advertising
Adland: a global history of advertising
Author
Tungate, Mark, 1967-
Publisher
Kogan Page
Publication Date
2007
Language
English
Book
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Published Reviews
Table of Contents
From the Book
Pioneers of persuasion
From propaganda to soap
Madison Avenue aristocracy
Creative revolutionaries
The Chicago way
The Brit pack
Eighties extravagance
The French connection
European icons
Media spins off
Consolidation incorporated
Japanese giants
The alternatives
Dotcom boom and bust
Latin spirit
International outposts
Shooting stars
Controversy in Cannes
New frontiers
The agency of the future .
Author Notes
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Subjects
Subjects
Advertising
Advertising & Promotion
Advertising -- History
Advertising industry
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- Advertising & Promotion
Business & Management
Business and Management
History
Media, entertainment, information & communication industries
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More Details
ISBN
9780749448370
9781299687127
9780749464318
9780749464325
NoveList
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