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Understanding consumer choice
Understanding consumer choice
Author
Foxall, G. R
Publisher
Palgrave Macmillan
Publication Date
c2005
Language
English
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Description
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Table of Contents
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Author Notes
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Subjects
Subjects
Attitudes
Consumer behavior
Consumers
Consumers' preferences
Consumers -- Attitudes
Marketing
Marketing -- Psychological aspects
Psychological aspects
More Details
ISBN
9781403914927
NoveList
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