From the Book - First US hardcover edition.
Introduction: Garlic: in which the stinky bulb establishes Korea, frightens the Brits and tells you why you will want to read this book
PART ONE Overcoming Prejudices
1 Acorn: in which the acorn-eating pigs of southern Spain and acorn-loving Koreans tell you how culture is not as important as you think in determining economic outcomes
2 Okra: in which the 'lady finger' reveals how blinkered and misleading the language of free-market economics is
3 Coconut: in which the brown fruit reveals why it is wrong to believe that various 'brown' people are poor because they don't work hard
PART TWO Becoming More Productive
4 Anchovy: in which the small fish, which used to give countries not just rich flavours but fabulous riches, turns out to be an ambassador for industrialization
5 Prawn - or Shrimp?: in which the crustacean is shown to be an insect in disguise that tells us why developing countries need to use protectionism against superior foreign competition
6 Noodle: in which the intertwined story of two noodle-obsessed nations makes us re-examine the way we think about entrepreneurship and corporate success
7 Carrot: in which the once-outrageous idea that a carrot can be orange helps us see why and how we need to fix the patent system
PART THREE Doing Better Globally
8 Beef: in which the most controversial meat reveals how free trade doesn't mean freedom for all
9 Banana: in which the most productive fruit tells us how global corporations can be positive forces for developing countries but only if they are used in the right way
10 Coco-Cola: in which a drink that resembles an ageing rock band tells us why so many developing countries are unhappy with the prevailing economic ideology
PART FOUR Living Together
11 Rye: in which this quintessential Northern European grain clears up a few misunderstandings about the welfare state
12 Chicken: in which the bird that everyone loves to eat but no one takes seriously teaches us the true meaning of economic equality and fairness
13 Chilli: in which the trickster berry helps us see how care work is neglected and undervalued, despite being at the foundation of our economy and society
PART FIVE Thinking About the Future
14 Lime: in which the British navy and the Brazilian national drink come together to help us think about the challenges of climate change
15 Spices: in which we learn how black pepper, cinnamon, nutmeg and clove gave birth to the modern corporation, which has made capitalism a great success but is now slowly strangling it
16 Strawberry: in which the berry that is not a berry helps us think about the rise of the robots and the future of work
17 Chocolate: in which the milk chocolate bar reveals the secret of Swiss economic prosperity, which has little to do with secretive banking or upmarket tourism
Conclusion: How to Eat (Economics) Better
