From the Book - Second edition.
Foreword: The profitable artist, revised
Introduction: The profitable artist
Section I: Planning and strategy. Section I introduction
1: Strategic planning for artists. A mission statement and vision statement ; An environmental scan and SWOT analysis ; Setting goals: SMART ; Take charge of your future: plan
2: The business model canvas and lean methodology. The business model canvas ; The lean startup and customer discovery ; Why is this important for artists?
Section II: Legal issues for artists. Section II introduction
3: Intellectual property. Intellectual property ; Copyright ; Trademark and service mark ; Patent ; Trade secrets ; Conclusion
4: Contracts. Statute of frauds ; Competency, consent, and legality ; Offer and acceptance ; Common clauses in contracts ; Conclusion
5: Business entities. Introduction ; Liability ; Tax considerations ; Formation and start-up costs ; Ongoing responsibilities ; Sole proprietorships ; Partnerships ; Corporations ; Limited liability companies ; Social enterprises: Benefit corporations and low-profit limited liability companies ; Not-for-profit corporations ; Conclusion
Section III: Managing finance. Section III introduction. Meet Sofia Garcia
6: Budgets. Who needs a budget? ; What kinds of budgets are needed? ; When are budgets appropriate? ; How do you create a budget? ; Why are budgets important for artists?
7: Financial terminology. Income statement ; Balance sheet ; Taxes ; Conclusion
8: Personal finance and savings. Savings vehicles: Savings and checking accounts ; Retirement vehicles: IRA, Roth IRA, SEP-IRA, individual (solo), and corporate plans
Planning for now and later: Compound interest and time value of money ; X-ray
9: Managing your money for the future. Investing basics and principles ; Building a team ; The link between your art and your life ; Take charge of your financial present and future
10: Emergency preparedness. Location ; Record keeping ; Insurance ; Emergency grants
Section IV: Marketing. Section IV introduction
11: Marketing principles and strategies. Understanding your work and your place in the market ; Understanding your audience ; Establishing short- and long-term goals ; Branding
12: Marketing tools and resources. Marketing strategy breakdown: Tools ; Creating a marketing budget
13: Pricing your art. Pricing for visual artists ; Pricing for performing artists ; Pricing for literary artists
Section V: Fundraising. Section V introduction
14: The fundraising landscape and terminology. Some further definitions
15: Individual giving, crowdfunding, and corporate sponsorship. A note on networks ; Engaging your network for individual giving ; Crowdfunding ; Events ; Corporate support
16: Grant research and writing. Prospecting ; Applying ; Reporting ; Moving forward (if you are rejected) ; Some additional tips ; Key takeaways for grant applications
Conclusion: Pulling it all together. The power of collaboration ; Openness to creative opportunities ; Perseverance
