Nontraditional media in marketing and advertising

Defining nontraditioinal media

Marketing and advertising planning for nontraditional media

Guerrilla marketing

The nontraditional use of traditional media vehicles

Nontraditional media

Electronic media

Social media

Mobile media

Out-of-home and transit

Direct marketing and sales promotion

The most unusual of all are often the most memorable

Glossary

Bibliography

Index

About the author.