Getting ready to do strategy
Mini-case studies: Samsung, Allegheny Health Education and Research Foundation
B minus C: positioning your firm against the competition
Mini-case studies: American Airlines, Merck, Wal-Mart
Affirming your competitive advantage: the resource and capabilites audit
Mini-case studies: Disney, Foot Locker, Glaxo Smith Kline, McDonald's, Nike, Southwest Airlines
Measuring your competitive advantage: a toolkit
The cancer of competition: how to diagnose it
Mini-case studies: Commonwealth Edison, Lucent Technologies, The National Football League, Texas Rangers, the "cola wars", the pharmaceutical industry, United Healthcare
The cancer of competition: how to cure it
Mini-case studies: American Airlines, Garanimals, General Electric, Kellogg's, Opec, Sky TV, Wal-Mart
The threat of entry and how to combat it
Mini-case studies: Airbus and Boeing, Amazon and Barnes & Noble, GE and Siemans, Netscape, Philip Morris, United Airlines, Wal-Mart, Xerox
How to sustain your competitive advantage
Mini-case studies: AT&T, Chicago Bears, Circuit City, eBay, Lockheed, Nintendo, Nucor, Southwest Airlines, Topps Trading Cards
Two examples of strategy in action: Southwest Airlines and the Chicago Hospital Market.
