Introduction: transnationalism, localization, and fast foods in East Asia / James L. Watson
McDonald's in Beijing: the localization of Americana / Yunxiang Yan
McDonald's in Hong Kong: consumerism, dietary change, and the rise of a children's culture / James L. Watson
McDonald's in Taipei: hamburgers, betel nuts, and national identity / David Y. H. Wu
McDonald's in Seoul: food choices, identity, and nationalism / Sangmee Bak
McDonald's in Japan: changing manners and etiquette / Emiko Ohnuki-Tierney
Update: McDonald's as political target: globalization and anti-globalization in the twenty-first century / James L. Watson.
Introduction: transnationalism, localization, and fast foods in East Asia / James L. Watson
McDonald's in Beijing: the localization of Americana / Yunxiang Yan
McDonald's in Hong Kong: consumerism, dietary change, and the rise of a children's culture / James L. Watson
McDonald's in Taipei: hamburgers, betel nuts, and national identity / David Y.H. Wu
McDonald's in Seoul: food choices, identity, and nationalism / Sangmee Bak
McDonald's in Japan: changing manners and etiquette / Emiko Obnuki-Tierney
Afterword: swallowing modernity / Sidney W. Mintz.
