Product branding and the substitution battle
Marketing strategies and the target customer
Conclusion: Reaching the primary target
Newspaper, direct mail, and collateral print media
Broadcasting the message on radio
Delivering the message on television
Targeting women in cyberspace
Conclusion: Getting the message out
New appliances in the kitchen
Easing the labor of other chores
Food preparation and consumerism
Housecleaning consumables
Conclusion: All the better to cook, clean, and care for the home
Marketing the image of the bride
Marketing the image of mother and child
Conclusion: Marketing images and messages for brides and mothers
The finishing touch: fragrance
Conclusion: Mass production and the promise of beauty and health.
Fashion trends through World War I
The highs of the twenties and lows of the thirties
Austerity fashions of World War II
The revolutionary sixties and cynical seventies
American fashion style since 1980
The bare essentials: lingerie and swimwear
The art of fashion advertising
Conclusion: The mass production and mass marketing of fashion
On the road to independence
Marketing women athletes and their sports
True independence through employment
Conclusion: Marketing to the independent woman
Conclusion: Advertising and gender socialization
Marketing and the social stigma of bad habits
Advertising products and images of vice
Marketing and social taboos
Conclusion: Reflecting and overturning social values with advertising
Marketing "male pulchritude"
Marketing the paternal image
The male body as a sex object in advertising
Marketing and the theme of the emasculated male
Conclusion: The objectification of men in advertising
Contemporary female icons and obsolescence
Branding the historical figure
Imaginary female characters and caricatures
Spokeswomen and testimonials
Conclusion: Delivering the message and imprinting the image.
