From the Book - Sixth Edition.
Part 1: Introduction to the media. Living in a media world ; Mass communication effects: how society and media interact ; The media business: consolidation, globalization, and the long tail.
Part 2: Print media. Books: The birth of the mass media ; Magazines: the power of words and images ; Newspapers and the news: reflection of a Democratic society.
Part 3: Electronic media. Audio: music and talk across media ; Movies: mass producing entertainment ; Television: broadcast and beyond ; Online media: the internet, social media, and video games.
Part 4: Strategic communication. Advertising: selling a message ; Public relations: interactions, relationships, and the news.
Part 5: Regulation and control of the media. Media law: free speech and fairness ; Media ethics: truthfulness, fairness, and standards of decency ; Global media: communication around the world.
From the Book - Eighth edition
Living in a media world : an introduction to mass communication
Mass communication effects : how society and media interact
The media business : consolidation, globalization, and the long tail
Books : the birth of the mass media
News business : reflection of a democratic society
Audio : music and talk across media
Movies : mass producing entertainment
Television and video : broadcast and beyond
Social media and video games : becoming part of the story
Global media : communication around the world
Advertising : selling a message
Public relations : interactions, relationships, and the news
Media law : free speech and fairness
Media ethics : truthfulness, fairness, and standards of decency.
