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Start your own bar and club: sports bars, night clubs, neighborhood bars, wine bars and more
Author
Publisher
Entrepreneur Press
Publication Date
[2014]
Language
English
Description
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Table of Contents
From the Book - Fourth edition.
Preface
Chapter 1. Cheers! L'Chaim! Salud!: Industry Overview
A Look Back at History
The Competition: Other Entertainment Options
What You Can Expect
What's Your Bar Type?
Neighborhood Bar
Sports Bar
Brewpub or Beer Bar
Specialty Bar
Club
Creating Your Concept
Chapter 2. Deciding to Open: How Committed Do You Need to Be?
On the Path to Ownership
Buying an Existing Bar: Patience or Profits?
Do Some Digging
Building Your Own Dream
Remodeling: The Middle Ground
Buying a Franchise: The Package Deal
Strap on the Weight or Divide It
Developing Your Own Mission
Creating Your Business Plan
Chapter 3. Who Are Your Customers?
Profiling Your Customers
Scope Out Your Competition
Market Research Companies
Using Your Research Effectively
Chapter 4. Housing Your Dream: Location
Unearthing the Right Location
Your Bar: The Place to Be
The Space Case
Inside, Outside, Upside Down
Thematically Speaking
Please, Sir, May I?
Should You Lease or Should You Buy?
A Bar by Any Other Name
What Was that Place Called?
Making It Legal
Putting It All Together
Chapter 5. Climbing a Mountain of Paperwork
May I See Your License, Please?
State, County, and Local Requirements
Food-Service Licenses
The Feds
A Matter of Record
Did Someone Say "Fire"?
Miscellaneous Permits
Protecting Yourself and Your Bar
Alcohol Awareness
Sexual Harassment
How to Get Your Favorite Paper: Money!
Spending That Pile of Cash
Chapter 6. Everything In Its Place: Bar Layout
From the Outside In
Lights, Camera, Action!
All the Colors of the Rainbow
Sound Check
Deciding What Goes Where
Finding a Place to Sit
Flexible Layout
Menu Planning 101
Chapter 7. If You Equip It, They Will Come: Equipment
Buying New or Used?
The Core: Bar Equipment
The Front Bar: For Your Guests
The Back Bar And Under Bar: For Your Bartenders
Glassware
Equipping the Back of the House
Chapter 8. How Many Bottles on the Wall?: Inventory
What's On Tap?
Creating Bar Cuisine
Working with Suppliers
The Quantity Question
"Par" for the Course
Chapter 9. From Dawn to Dawn: Operations
Rest Peacefully
The Road to Success
Communication Is Key
Getting Through Each Day
Settling Into Your Office
Open for Business
Maintaining Guest Relations
Preventing Theft
Keep a Close Count
99 Bottles of Beer on the Wall
Maintaining Your Draft Flow
Wine Can't This Be Love?
Controlling Your Liquor
Chapter 10. People Serving People: Human Resources
How's the Service?
Who's on First?
The Team Captains
Front-of-the-House Staff
Bartenders
Servers
Hosts
Back-of-the-House Staff
Front and Back: Swing
Setting a Salary Cap
Drafting Your Team
Job Descriptions
The Application
The Interview
Testing
Rules of the Game
Writing the Playbook
Training Camp
Basic Training
Set for Success
Flagrant Fouls
Theft
Turnover
What Have You Learned?
Chapter 11. Let Us Entertain You
Finger to the Wind
Nonperformance-Based Entertainment
Television
Video Games and Pool Tables
Jukeboxes and Background Music
Performance-Based Entertainment
Live Performances
The DJ/VJ
Interactive Trivia Games
Lights! Camera! Sound!
Dancing the Night Away
Sound Choices
Hey, You! What Are You Looking At?
Smile, You're On
Everything Looks Great!
Chapter 12. Creating the Buzz for Your Biz: Marketing
Don't Go It Alone
Hitting a Grand Slam
Reaching the Right People
Fanning the Flames
Special Events
It's All About Strategy
Corralling All Your Resources
Get the Ball Roiling
Chapter 13. The Numbers Game: Financial Management
Crunching the Numbers
Finding the Control Zone
Size Can Make a Difference
Patrolling Your People
Automated Pour-Cost Policing
From Preventive to Proactive
The Benefits of Upselling
Chapter 14. Words of Wisdom
The Obstacle Course
Mistaking Yourself Out of Business
Maintaining Steady Control
Coaching Your Team
Who's In Charge Here?
Spreading Yourself Too Thin
Being a Cockeyed Optimist
A Hard Day's Night
Avoiding Starting Over Again
Triumphs of the Trade
Appendix: Bar/Club Resources
Alcoholic Beverage Control Agencies
Associations
Books
Education
General Resources
Online Resources
Publications
Successful Bar/Club Owners
Glossary
Index
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Author Notes
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More Details
Contributors
ISBN
9781599185194
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