The life cycle of an organization
Launch stage part 1 : mission-what is our purpose?
Launch stage part 2 : vision-where are we going?
Launch stage part 3 : identity-who are we?
Launch stage part 4 : people-who do we serve?
Explore stage : empathize and understand
Reentry stage : design and develop
Land the ship part 1 : refine and implement
Land the ship part 2 : evaluate and measure impact
Build and sustain a mission design culture
The importance of telling your story
Conclusion : the mission ahead.