Foundations in sport business. Brand equity: management and measurement in sport / Jay Gladden
Consumer behavior and motivation: why are sport event consumers so special? / Frank Pons, Marilyn Giroux, Mehdi Mourali
Sport consumer attitudes: formation, function, and effects on information processing / Daniel C. Funk, Daniel Lock
Creating value as part of sport marketing / Ron Mccarville, Jeffrey L. Stinson
Ethical decision making in sport and business / Mark P. Pritchard
Applications in sport business. Undertaking successful brand design in sport / Keven Malkewitz, Colleen Bee
Developing brand identity in sport: lions, and tigers and bears oh my. / Vassilis Dalakas, Gregory Rose
Building loyal consumers in sport business / Mark P. Pritchard
Leveraging sport brands with the servicescape / Roscoe Hightower, Jr.
Brand-event fit in sport sponsorship / Kevin Gwinner
Topical extensions. Recovery marketing strategies: a continual need in the sport industry / Rick Burton, Dennis Howard
Leveraging destinations through sport events / Mark P. Pritchard
Leveraging estrategies and the online environment / Kevin Filo, Daniel C. Funk
Leveraging sport for social marketing and Corporate Social Responsiblity (CSR) / Jeffrey L. Stinson, Mark P. Pritchard.
